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The Importance of Having an Online Presence

As the pandemic is still in the air, it is critical that most if not all businesses are online because having an online presence can/will help you build an audience, connect with your customers, and keep them updated on your day to day activities, as well as your hours of operation.

If you’re not online at the age and era, then how else will/can your customers know about your operations, or what products or services you provide? Since the #StayAtHome was put into place, you and your customers have been told to stay home for the protection of your health. So, if you haven’t already, then what are you waiting for? Now is the perfect time to start your online lifestyle by creating your social media profiles and setting up your Google My Business page.

Get on Google!

I’ll like to start with your Google My Business page. This should be a high priority for all businesses hoping to be found online. This process is super simple and doesn’t take much of your time at all (it’s actually an investing to spend that time on it) and if you’re already an established business, there are chances that you already exist in the Google My Business directory but might just need to claim your listing. But if you’re a new business or have a new location, you will probably have to be added.

Like I said earlier, the process is super simple:

  1. Get on Google My Business
  2. Enter your business’ information (name and address)
  3. Verify your business with a verification code from Google
  4. Get listed!

You can follow the whole step by step process here if you seem to find it anyway difficult.

Get Social!

The next thing I’ll recommend to you is your social media profile. If you haven’t created an account on one of the various free platforms, then now is just the right time to do so! These platforms allow you to talk about your business, showcase your services and upload images of your products or videos. You can add a menu and communicate with your customers round the clock without interruption, promoting daily events and highlighting special offers to your customers with a push of a button helps your customers stay with your business.

These times we all understand that money is tight at all nooks and crannies , which is why you need to start creating and uploading contents on your social media platforms as it is the way to go when creating your business’s online presence.

It costs you absolutely nothing to create a profile on Facebook, Instagram, LinkedIn, Twitter, and Snapchat. Really! NOTHING!


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